Book launch: Monday Sept. 23rd

Print and kindle editions go on sale in two weeks

Hi folks. Just a quick announcement that we have a launch date! (And an even quicker sub-announcement to tune in for office hours tomorrow, Thursday at 9am PST).

Why Design Is Hard will go on sale in about two weeks on Monday Sept. 23rd. You can pre-order the Kindle edition until then, but there is no print pre-ordering.

I’ll post soon on how you can help us get the word out. For now:

• Read the book excerpt and share it on social media

• Use the hashtag #designishard

• Spread the word about this substack

• Tell people to pre-order the kindle edition

Thanks for all your support and help. Stay tuned.