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Jun 18·edited Jun 18Liked by Scott Berkun

I really love this. I think it's a helpful reframing. But as a designer that works for the construction industry, I will say -- while all of what you said is true for plumbers, they are often not well compensated for their work and their skills are seen as a commodity versus a professional skillset.

The lack of understanding by the client is often projected back onto the plumber as if they plumber is tricking them into spending more money. Also, that plumber is usually only selected if his or her bid is lower than other plumbers. I don't mean to argue with the spirit of the message, because I think it's relevant and helpful. I am just saying, there are also downsides to this approach, experienced both by the designer and plumber.

To the plumber's (and author's) credit--the plumber will not take it personally if the client isn't appreciative of their skills. They do the work, cash the check, and go home. And I think as creatives, we all aspire to be a bit more like that.

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author

You're right - there are problems with the analogy I'm making here. It works in some ways but not in others. Interior designer or architect might be better.

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