Yeah. The book goes deep into why this is. It makes sense that many people who gravitate towards creative jobs are less interested in working with others. Drawing, sketching, making music is often a solitary outlet for young people, rather than something people are expecting to be a social and relationship heavy career.
“ Coming up with ideas is at best half the work of being a creative professional. The other half is persuading other people to use those ideas and helping them use them well.”
I agree. Ideas are cheap. Execution and influence isn’t. I would hazard the idea is probably less than 10% if the work. For strategy the “work” is not just the final presentation, but shopping it about, getting feedback, getting people on board before presenting, finding holes, getting data (never easy).
I’ve seen many strategy pieces run for months and then presented at the end with a “ta da” and an expectation that everyone’s jaws will drop. This rarely happens unless the “work” is put in over time.
Making me think of the need for something like Strategy-ExecTeam Fit.
Maybe Proposal-Machiavelli Fit 😜
Extremely true, and something a lot of people miss. Being a good designer is more than just tool stacks and eclectic knowledge, it's a people job too.
> The other half is persuading other people to use those ideas and helping them use them
Yeah. The book goes deep into why this is. It makes sense that many people who gravitate towards creative jobs are less interested in working with others. Drawing, sketching, making music is often a solitary outlet for young people, rather than something people are expecting to be a social and relationship heavy career.
Pragmatic, insightful, actionable. Great one, Scott
“ Coming up with ideas is at best half the work of being a creative professional. The other half is persuading other people to use those ideas and helping them use them well.”
I agree. Ideas are cheap. Execution and influence isn’t. I would hazard the idea is probably less than 10% if the work. For strategy the “work” is not just the final presentation, but shopping it about, getting feedback, getting people on board before presenting, finding holes, getting data (never easy).
I’ve seen many strategy pieces run for months and then presented at the end with a “ta da” and an expectation that everyone’s jaws will drop. This rarely happens unless the “work” is put in over time.