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New 3 minute explainer video (feedback wanted)

How can I improve this short video explaining the book?

Hey folks. I’m revising some of the book marketing materials and need a short 3 minute or less video to explain the book. This will go on designishard.com, LinkedIn and other places.

Here’s the feedback I’m looking for:

  • Is this a good message to focus on (1) design is hard because of people, 2) remember your superpowers, 3) it’s all about situations)? Or can you think of a better one?

  • Does this have the right tone?

  • Should I have slides? It felts stronger just to be speaking directly to potential readers since it’s so short.

  • Should it be shorter? TV ads are 30 seconds long and this is over 3 minutes.

  • I’m wearing a fun colorful hoodie - I could do the more boring collared shirt thing but fun is an asset here I think?

If you think it’s good as is, just hit the like/heart button.

I’ll probably make more short videos for marketing purposes: have ideas for other ones I should make? I’d love to hear them.

(For reference: here’s a similiar video I did for the book The Myths of Innovation).

-Scott

Why Design Is Hard
Why Design Is Hard