Your design heroes are dangerous (video)

The first draft of Why Design Is Hard was titled the Design Hero Manifesto. Obviously the focus of the book shifted, but the danger of heroes was originally the focus of this project. In this video I explain the hero problem and offer a better way to find inspiration.

I posted this video originally on LinkedIn as a response to Bob Baxley’s commentary about Jonathan Ives (formerly of Apple).

Who are your heroes and why? It’s a great question and I’d love to hear your answer.